‘Far From Ordinary’ is the largest Australian wine promotion ever held in the USA and Brockenchack Wines is proud to be a part of it!
We began exporting our wines into the US through DellaVino Imports in 2018. Prior to that we had been selling directly to private customers in the US, but are excited to now have ongoing representation of our single vineyard Eden Valley wines in the US. We look forward to seeing how Brockenchack Wines can grow within the States over the coming years.
Contributing to that will be our presence at the upcoming ‘Far From Ordinary’ Aussie Wine Month roadshow – a tasting like never before.
The Far from Ordinary campaign brings the experience of Australia to life through sight, sound, smell and taste. From the rogue to the refined, audiences will discover Australian wine through a program of events and retail promotions from the East to West coast. Supported by the Australian Government’s $50 million Export and Regional Wine Support Package, this Far From Ordinary campaign aims to raise the profile of Australian wine, capture market opportunities and drive export and tourism growth.
The multi-channel integrated campaign will connect more than 100 Australian wine producers with thousands of key USA trade and media for a total celebration of Australia wine. Along with the six-city trade roadshow, the Far From Ordinary campaign: Aussie Wine Month will also feature educational seminars, the Australian Women in Wine Awards, media events, importer/distributor networking opportunities, in-store and online retail promotions and a multi-sensory immersive consumer activation.
Dellavino Imports will be representing Brockenchack Wines at two of these roadshow events, in New York on the 19th of September and Chicago on the 23rd, showcasing our wines to over 300 attendees in each city, a mix of wholesalers, distributors, sommeliers, wine buyers, wine educators, the media and influencers, who will all immerse themselves in Australia’s dynamic winemaking scene – learning about the people, the places and the grape varieties that make Australian wine unique.
The campaign will be big, bold and, as its name suggests, far from ordinary. It will drive awareness of Australian fine wine across social and digital media channels, and through strategic media partnerships with key USA titles.
All activities will be underpinned by the ‘Australian Wine Made Our Way’ brand platform, which celebrates the authenticity and diversity of Australian wine and the strong bonds of camaraderie in our wine community.
Wow, what a fantastic opportunity for Australian wine producers to get involved in. Let’s show the US what we can do and how great our wines are!
For more information about sourcing Brockenchack Wines in the US, please contact DellaVino Imports directly.